What Does a Creative Manager Do?

What Does a Creative Manager Do?

A creativity manager oversees creative projects from start to finish at a company or advertising agency. They supervise a creative team and ensure that all aspects of the development and creation processes run smoothly.

A creative manager, also known as a creative services manager or creative services director, is in charge of the production and processes involved in creating a creative product. They serve as a project manager, developing action plans and problem-solving strategies as they guide team members toward a company's finished product. A creative manager may work for an agency or in-house for a company; this role typically collaborates with the creative director, who ensures that the project does not deviate from the original creative vision.

 

Creative Manager vs. Creative Director

While a creative manager acts as a facilitator in initiating and developing a creative product, the creative director's primary responsibility is to monitor the project to ensure it adheres to brand standards or achieves the creative vision it set out to achieve. The creative director's job description includes overseeing and managing all aesthetic and functional aspects of a project, ensuring that each discipline works cohesively and smoothly from start to finish. They typically have a bachelor's degree in a creative field (such as marketing, graphic design, or a related job field) and at least seven to ten years of experience.

 

What Does a Creative Manager Do?

A creative manager has many responsibilities as they work to bring a creative product from concept to completion. These are some examples:

Brainstorming at the start of a project: A creative manager will serve as a project facilitator and will brainstorm and develop project concepts. They may be in charge of brainstorming and working with other creative departments, such as copywriters and illustrators, members of the digital marketing team, or the art director and creative director.

Client and stakeholder meetings to discuss needs: Before beginning a project, the creative manager may meet with clients, stakeholders, or others at higher levels in the workspace to determine what type of product they require.

Supervising daily tasks: A creative manager is similar to a product manager. They must have interpersonal, communication, and multitasking skills to ensure that team members have fulfilled their responsibilities and that the creative project workflow runs smoothly. To keep projects on track, they will also need to manage budgets and timelines.

Problem-solving issues during development: During the creative process, many issues can arise, such as tight deadlines or team members struggling to complete a task. A creative manager must have problem-solving skills in order to deal with any issues that arise during the creative process.

 

How to Become a Creative Manager

Creative managers work on a variety of projects with teams of creative people. Consider the following tips to prepare for a part-time or full-time job at a start-up or company where you will work with stakeholders or clients:

1. Develop a portfolio. Potential employers will be interested in seeing what you can do. Showcase your design skills or how you implement an idea to demonstrate how you work. A portfolio of work samples will highlight your skills and demonstrate what you can offer.

2. Improve your abilities. Creative managers must work with a variety of creative teams, so make sure you are comfortable managing multiple departments. Extend your knowledge and abilities by honing your skills in various creative areas. Make yourself a must-have asset for any advertising agency.

3. Get a degree. A bachelor's or master's degree in a creative field, such as marketing, graphic design, or fine arts, is usually required for the position of creative manager.

4. Become a member of a professional organization. You can demonstrate your commitment to the industry by joining a professional organization or guild. Members of these groups frequently receive valuable resources and additional opportunities for professional development.

5. Start small. Apply for an internship, entry-level position, or junior position at an advertising agency. This will expose you to a variety of brands, which will help you build your reputation and experience. It also allows you to network with members of the creative team and learn as much as possible from your coworkers in a professional setting.

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