Strategizing New Product Development in the Personal Care 4.0 Era
As we navigate a period centered on self-care and
sustainable practices, businesses must confront the challenges of keeping pace
with the evolving industry trends, staying informed about the regulatory
changes across different geographies, and thoroughly considering swiftly
changing technologies & consumer preferences, especially while developing
and launching cosmetic products in the market. For this, choosing the right
approach/ strategy is imperative.
Ingenious e-Brain, with its bespoke consulting services, has
come up with a revolutionary model, “Personal Care 4.0,” dedicated to
directing firms in the cosmetics sector. The innovative model is competent to
support you in launching a cosmetic/personal care product that stands out,
helping your enterprise gain a leading edge.
We understand the domain from each angle required for a
successful product launch. Therefore, based on our industry knowledge &
expertise, we’ve been supporting the industry leaders & SMEs in
strategizing new product development in the personal care sector…. BUT HOW?
Capabilities of the Model
Through our Personal Care 4.0 model, Clients can gather
critical insights and decisive information to help them determine or assess:
- Evolving technology shift
- Shifting customer requirements
- Strategic compwtitors’ activities – Competitive
Leaderboard, emerging competitors from adjacent groups or non-peer groups
- Circular economy – upcycled Ingredients
- Prior safety/ efficacy/ patient/ clinical studies
- Exploring technology transfer opportunity
- New emerging market opportunities
These elements collectively dictate the strategic direction
and success of new personal care products in the competitive market landscape.
And with all these inputs, we’ll present you the areas for incremental and
disruptive innovations along with answering the following questions:
Decode key business queries by employing Personal Care 4.0 model
- What do consumers expect?
- What increases consumer and dermatologist satisfaction?
- What should be the marketing/ labelling claims?
- How can companies differentiate themselves?
- What are the best investment opportunities right now?
- Whom to partner with?
- What can be the serviceable obtainable market?