How to Use Product Videos to Boost Ecommerce Conversions
Every eCommerce shop should have increasing conversions as a top priority, but maintaining customer pleasure is equally crucial. An increase in conversions directly translates into more sales and greater profits, and customer happiness will give you a solid reputation and repeat business that enable a company to survive.
Any wise company would seize the opportunity to boost both of these measures at once, and product videos are the key. This post will discuss product videos, why they are so successful, and how to create your own.
What is a product video?
A product video is a piece of media that informs viewers about a product in order to influence their purchasing behavior. Depending on how sophisticated the product is, the content of a product film might change; assembly, instructional, and how-to movies are advantageous for more intricate products.
A brief movie demonstrating even the most basic product in use will be helpful. Video is an effective substitute, so it's worth it for almost all products imaginable. The biggest limitation of eCommerce is the inability for customers to handle and inspect an item before purchasing.
While product videos ought to be available right away on your online store's product pages, it's a good idea to additionally post them to Facebook, Instagram, and other social media sites. This gives prospective customers another chance to learn about your company, especially since video is the type of material that is most likely to be shared on social media.
Landing pages are another excellent place for video content because adding video can increase conversion rates by more than 80%.
It is obvious that you are losing out if your online store doesn't have product videos.
Why Do Videos of Ecommerce Products Boost Conversions?
We emphasized the biggest disadvantage of eCommerce: unlike purchasing in a physical store, shoppers cannot physically inspect things before making a purchase online. Because of this, product returns through eCommerce typically occur at a significantly higher rate than through traditional retail, exceeding 30% in some sectors.
Some online shoppers abhor the hassle of returns and won't even bother making a purchase if they aren't sure about it. By assisting customers in fully comprehending the nature and functionality of the product, product movies boost consumer confidence.
Particularly for things that need instructions, video can provide details that are more difficult to convey in a picture or written explanation. Since it can be challenging to visualize some elements through a still image, for many individuals, video is always clearer. Product videos are also useful for accessibility since they give buyers who have problems reading text an alternative to the textual product description.
By demonstrating your interest in your product and your customers' experiences with it, a product film also demonstrates to them your commitment to your brand. Customers value businesses that go above and beyond to assist customers in making the best product choices, since it shows that you care about their satisfaction. Less returns and support queries for your company will be a side effect of excellent product videos.
As a more potent version of the crucial "lifestyle photo," product videos also help customers envision using your product in their own lives. For example, this RC Cars online store uses video to increase product appeal and increase conversions.
Making Ecommerce Product Videos: Some Tips
Fortunately, making engaging, high-quality films for your products is no longer a challenge for business owners and marketers everywhere. The majority of cellphones can capture high-quality video, and internet video maker software makes editing footage simpler than ever. All that's left to do is learn what makes a quality product video.
1. Keep it brief. Product films need to be closely trimmed to keep them under 2 minutes. Of course, longer videos may be necessary for more complex products, but spare your visitors the filler. The tendency to leave in meandering narration is the largest challenge for inexperienced video creators, so develop a screenplay first and rehearse it. Additionally, you come across as more professional.
2. Display the item from every angle. Use video to overcome the shortcomings of standard photo galleries because the major reason clients watch a product video is to learn more. Show your product from top to bottom while rotating the camera, and if you can, hold it in your hands (or have a model do it). Compared to reading text or looking through photos, this provides more information in a shorter amount of time.
3. Make additional videos as required. Some clients will feel comfortable enough to bypass the fundamentals, even for a complicated product, but they might be interested in more detailed information. They shouldn't have to search through a lengthy video to discover what they need. Instead, make a series of shorter movies covering various subtopics, such as assembly, tutorials, how to clean the item, or anything else that might be relevant.
4. Avoid padding the video. Don't add unnecessary fluff to shorter videos to make them longer because a basic product doesn't require as much description as a more complex one. Always keep in mind that shorter is preferable, and some eCommerce product films are just 15 seconds long!
5. Never undervalue the value of a product video. A surprising variety of businesses, even ones you might not expect, like fashion, can benefit from product videos. In this scenario, a consumer could observe how a garment moves or appears on a windy day. As a general rule, any product having characteristics that can't be observed in a still image is ideal for a video.
6. Provide simple access to your product videos. Instead of forcing visitors to click a link to leave the shopping site and visit YouTube, post or embed the videos directly on your product pages. For optimum results, pick a website builder that enables you to embed videos directly in the product page's gallery, where they are least likely to be overlooked.
To Sum Up
How much is a video worth if a picture is worth a thousand words?
You might say it's worth a thousand images, and for your company, it may translate into a significant rise in earnings. Ecommerce product videos boost client confidence, resulting in increased sales and more client satisfaction. Videos of your products will go a long way toward helping you gain and retain loyal customers.
This, perhaps, should be sufficient motivation for you and your organization to make eCommerce videography a priority if you wish to boost the sales of your products”not by mere trickles of numbers, but by thousands of numbers.
To be able to have your product go farther, to places you probably could not have imagined, is another reason why product videography is an essential part of your marketing strategy.
But you have to understand that the kind of product videography that is capable of boosting sales cannot be left to chance or trial and error. You will need professional help in this regard.
