How TikTok Algorithm Works in 2023 + Tips to Go Viral
TikTok is one of the fastest growing social media networks
with over 1.7 billion users worldwide. With its unique content format and algorithm that
primarily works on the basis of user interest, it has taken the internet by
The platform offers a distinctive experience to each user
depending on their content preferences and interests. No two individuals on
TikTok come across similar content because the whole experience is highly
tailored. It was the #1 most downloaded social media app in the first quarter of 2022.
How and why is this happening? It is all thanks to the
TikTok algorithm that is great at delivering relevant content to each
Understanding the TikTok Algorithm
If you are surprised by the fact that how TikTok brings you
the perfect videos every single time, we are here to unmask the reality for
you. Unlike other social media sites, the TikTok algorithm works quite
The ‘For You’ page, which is the first thing you come across
when you open the app, has a blend of content from those you follow and those
you don’t. It recommends you videos based on the types of content you enjoy and
engage the most with.
The purpose of this phenomenon is to provide the audience with the best experience while they are on the platform. Interesting videos are displayed one after the other to keep the audience hooked for as long as possible.
As a content creator, you have to understand the algorithm
to your best so you can make it work for you. If you don’t know how the
algorithm works, you won’t be able to curate your content properly.
The follower count, number of likes and comments on a video
don’t really matter on TikTok. If your content is good enough and caters to a
particular interest of the audience, it is highly likely to perform well on the
These are the few factors that influence the algorithm and
form the basis of TikTok pushing a certain type of content to an
Core Elements Behind the Algorithm
User Interactivity: This includes user interaction with the
content as well as with other users. The algorithm tracks their likes, shares,
comments, downloads on videos. Moreover, who a user follows and interacts with
while surfing through the app also assists the algorithm in determining what
type of content to show them.
Watch Time: How long a user spends watching a particular
video plays a key role for the algorithm in bringing perfectly personalized
content to a user. If they scroll away past video of a specific kind
immediately, those videos won’t be recommended to the user again.
Device Settings: The algorithm determines the users’
geographical location, language preferences, and device type through their
account and device settings. These factors play a trivial role in assisting the
Video Information: Any information regarding the video such
as the audio used in it, keywords and hashtags, type of content, and the
effects used in it help the algorithm in determining its relevancy for a
Tips and Tricks to Go Viral on TikTok: Making the Algorithm Work In Your Favor
The culture on social media these days thrives on virality.
Becoming a viral sensation is a big deal and sustaining that fame is an even
bigger one. Sometimes it’s just pure luck and other times you have to work hard
Here are some proven strategies you can employ to go viral
on TikTok in 2023.
Create Targeted Content
Now that you know TikTok picks content to boost majorly based on viewers’ interests, develop your strategy by keeping this in mind.
Narrow down your target audience and create your content tailored to their
likes and dislikes.
It’s best to find a subculture and become a part of the
existing community on TikTok. #Booktok, #cartok, and #artistsofTikTok are a few
examples of the subcultures that are formed on the platform to connect people
sharing similar interests.
Defining your niche early on in your journey and creating
content for it helps you streamline your goals as well. It allows TikTok to
pick your content faster and make it reach your target audience more
Use Hashtags Wisely
When it comes to social media, do not underestimate the
power of hashtags. They can enhance your visibility by tenfold. Incorporate any hashtags and keywords related to your videos to help
more people find you through them.
Write captivating captions with your TikToks and don’t
forget to include trending hashtags as well. The ones that are trending are
already being followed by a large audience so using them with your videos can
take your content to places.
If you use hashtags wisely, your content is very likely to
surface on TikTok when someone searches for a relevant keyword. So let the
maximum number of people discover your content on TikTok!
As they say, teamwork makes the dream work. As a creator,
you are not set out on a journey alone. Although your experience may be
different from the rest, there are so many others in the same boat.
Reach out to fellow creators and influencers with striking
ideas to collaborate
on. Some of them might not agree but some of them definitely will. Work with
them on the idea and execute it to the best of your potential.
Partnering with other creators exposes you to a whole new
audience all at once. It can prove to be a golden ticket for you to grow your TikTok followers and views. Don’t miss out on this chance and work on ideas to
collaborate with as many influencers as you can.
Partake in TikTok Trends
Viral trends and challenges on TikTok provide creators with
a fantastic opportunity to be discovered by potential followers. Try to
bring about a creative twist within the content you create specifically for
participating in a trend.
If you replicate the same concept over and over again, it
will get boring for the viewers to watch as well. Let your creativity flow
through your content so the audience can know what you are capable of
Furthermore, when you use trending hashtags for a particular
challenge or trend, it multiplies your chances of getting discovered by a
larger number of viewers.
Post Content Consistently
Some people may get lucky and go viral overnight but that is
not always the case. You have to put in effort and hard work to gain success
and fame even if it’s on a digital platform. While you embark on a journey to
becoming a successful content creator on TikTok, make sure to follow the right
strategies to help your content get maximum likes on TikTok.
Keep posting TikToks with consistency to yield the best
results over time. Even if you don’t see your content performing better
currently, don’t lose hope and consistency. Do your thing with utmost zeal and
gradually and wait for things to change in a way that benefits you.
Wrapping It Up
In such an overwhelming space where content is brimming
every minute, it is hard to make your content stand out as a creator. If you
get the knack of how TikTok works and how the algorithm picks content, you can
make your content go places.
Becoming a viral sensation on social media is all the rage
these days. Sustaining the fame that comes with virality has to be the real
deal. While you are creating content to make it go viral, focus on bigger
things that lie beyond popularity.
Make an effort to build a community that is strongly knit
together with each other. The one where people support and lift each other when
needed. This is what will pay off in your journey to becoming a
successful content creator on TikTok.